The Top 5 FTC Rules Every California Dealer Must Follow

California is one of the most competitive and heavily regulated automotive markets in the United States. Dealers here not only face intense competition but also some of the strictest compliance requirements in the country. The Federal Trade Commission (FTC) enforces several rules that directly impact how dealerships advertise, sell, finance, and lease vehicles. Failing to comply can result in fines, lawsuits, damaged reputations, and even license suspension.